The Future Medical Systems team originally met at IDEO, the global design and innovation consultancy that pioneered the human-centered approach to product development. Having worked together over many years to bring new medical and healthcare concepts to market, and inspired by our shared love of bringing the patient and clinician's point of view to the table, in 2014 we set out to create a unique healthcare design offering.
Svava María Atladóttir,
Svava brings a systems thinking perspective that balances opportunities with the realities of the medical device world, from finding the right materials and vendors to creating organizational change.
Svava holds degrees in biomedical and manufacturing engineering, and brings experience from IDEO working with clients such as Kimberly-Clark, Genentech, Edwards Lifesciences and Dr. Reddys, as well as years working in industry as a medical device engineer for GE Medical Systems, and Abbott Vascular.
Kara has years of experience designing products and interactions aligned with the social dynamics of complex and critical health care environments, such as the OR and chronic disease management. Her passion for people drives her with laser-beam focus to what is meaningful to real users, keeping them always at the center of design development.
Trained in industrial design, during her time at IDEO Kara created award-winning and patent-pending healthcare experiences for companies such as Medtronic, Life Technologies, Palo Alto Medical Foundation, and Stanford Hospital and Clinics.
You can also find Kara hiking a trail, swimming a pool, or painting with her daughter.
Lucie leads healthcare innovation with deep system insights into population health management for risk-bearing organizations as well as the human needs and behaviors of patients and providers.
With a background in anthropology and systems-oriented design, she excels at crafting solutions where each touchpoint delivers a meaningful experience while driving business success. During her time at IDEO and since, Lucie has led multidisciplinary design teams for Johns Hopkins Hospital, Proteus Digital Health, The California HealthCare Foundation, and Epocrates.
Lucie enjoys culinary mushroom hunting, dancing, trail running and chasing waves with her toddler.
Rob’s experience as a business leader at AT&T and IDEO informs his strategic and operational approach to health care innovation. Rob joined IDEO as a mechanical engineer and left as a designer: specializing in drug delivery and medical devices, he collaborated with companies including Eli Lilly, 3M Health Care, Janssen Biotech and Sonosite.
While at IDEO, Rob also established and led the global Medical Products group.
Starting in 2011, Rob spent three years with AT&T establishing a new international innovation center, The AT&T Foundry, serving as Director of Design.
When not thinking about health, Rob has been the director of a circus group and once threw a completed pass at the Cowboys Stadium in Dallas.