We tackle the stickiest challenges across all facets of healthcare, large and small, including work with:


Patient and Nursing Engagement

The Risk Authority, Stanford Health Care


Future Medical Systems collaborated with The Risk Authority (TRA) at Stanford Health Care to establish The Innovence Lab, a unique innovation team hosted at The Risk Authority, taking the issue of improving medication safety as a first case study.

A series of observations and interviews across the network uncovered new opportunities to systemically address medication administration safety. Ideation inspired by this insight generated 4 new systemic concepts, repeatedly involving front-line staff in co-creation and concept feedback sessions.

One outcome is the successful pilot and planned 2017 launch of the 'Medstime' concept in Lucile Packard Children's Hospital. This is a system of nursing practice that empowers parents and family to engage in medication safety processes while reducing distraction and supporting the nurse's workflow.

Experience Design
for the Entire Journey
Samantha with poster photo.jpg

Johnson & Johnson


A subsidiary of Johnson & Johnson developed a novel approach to an in-office pediatric ENT procedure.

The team worked with their marketing and development teams to define a system approach to maximize the safety and efficacy of the treatment. This included qualitative research with parents, ENT surgeons, nurses and child development experts.

In addition to defining a complete system of 'props' to keep infants calm and still, we created training guides for nurses and take-home informative storybooks for parents to inform their children (and themselves) about the procedure they were about to undergo.

Device Design

Eli Lilly


In bringing the next generation of monoclonal antibody (mAb) therapies to market, Eli Lilly wanted to deliver a best-in-class drug delivery experience, while staking out a technology platform in a crowded IP space.

The design team started by understanding the real needs and struggles of patients and caregivers in the target market: what features would both differentiate a new device and make it easier to use?

Guided by this insight, the team invented an unprecedentedly simple and intuitive interface. In a study, 94% of people said the Trulicity pen was easy to use.

Attracting High-Utilizers
to New Clinic

Coordinated Care at Stanford Health Care


Stanford Coordinated Care (SCC) helps high utilizer patients to navigate healthcare experiences, providing a range of services including consultations and coordinating medical care across providers. However, patient uptake didn’t reflect the level of need that providers knew existed.

SCC invited Future Medical Systems to discover how to engage with eligible patients more successfully, starting with understanding the current barriers to access. Through research with existing and eligible high utilizer patients, the team discovered a surprising insight: patients simply did not believe that hospitals offered such services and were cautious about adding more players or complexity to their existing care team.

To address this, the Future Medical Systems team refreshed the brand and messaging for the center,emphasizing an approachable, warm tone and inviting patients to explore the options provided by SCC with no commitment. This brand and messaging refresh resulted in the numbers of patients enrolling with the center doubling in a single year.

More about the SCC care model at AHRQ